💡 CASE STUDY - Bug U Not®

Pacitrade’s own brand Bug U Not® is a successful example of how a Korean-manufactured product can be localized, certified, and launched effectively in the United States.

Category

LED lighting with insect-repelling & antimicrobial spectrum

Pacitrade’s Role

• Secured EPA Establishment Registration (EPA EST. 105573-KOR-1), cULus Listed certification, and full compliance support

• Developed English-language packaging, brand identity, and e-commerce launch content (Amazon, Walmart, Lowe's)

• Expanding into B2B partnerships with major U.S. retailers

Result

• Active sales via Amazon USA, Walmart, and Lowe's marketplaces

• Differentiated Made in Korea functional lighting: insect non-attractant bulbs for outdoor living and 405nm antimicrobial bulbs for indoor spaces

• Expansion into Farm and Industrial Pro Series

This project serves as a concrete model demonstrating how Pacitrade can effectively help Korean companies enter and succeed in the U.S. market.

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